Portfolio
This portfolio showcases content produced for a sampling of recent clients. All work is published under the client's name.
Luxury Homes — Sarasota
This luxury home builder's blog delivered a purposeful combination of industry trends and practical local knowledge. The goal was to provide professional guidance for planning and executing a new home build on the Gulf Coast.
For homeowners designing on these compact lots, one of the biggest challenges is finding the right balance between privacy and coastal views. Fortunately, with thoughtful design and creative architecture, it’s entirely possible to have both.Read published article ↗
Dog Training Professionals — Bradenton
This professional dog training facility provided a wide range of useful information about owning a dog. While training was highlighted, the blog also provided guidance for choosing breeds, keeping dogs healthy, and celebrating all things canine.
Structured training helps dogs understand what normal social interactions look like so they don’t mistake visitors or delivery people for threats.Read published article ↗
KLONE — Software Web Copy
This software development firm was creating a website for a highly technical software product that streamlined SOPs and company operations. The challenge was to create website content that described the technology in a user-friendly format for prospects representing all levels of technical expertise.
Automating access to SOPs, employee manuals, and policies is foundational to workforce development. Making this information available quickly without significant effort is a critical success factor.View both KLONE samples →
Kayak and Bike Rentals — Siesta Key
This tourism company provided a full inventory of kayaks, bicycles, and beach gear to visitors and local weekend warriors. The website articles provided tips for kayaking and biking the Sarasota area, including identifying key spots to visit and wildlife spotting opportunities. The blogs referenced top area attractions and events for keyword implementation.
South Lido Park, a beautiful nature preserve located at the southern tip of the island, features mangroves, hiking trails, kayak launches, and bird-watching spots. Kayaking through the Mangrove Tunnels allows paddlers to spot dolphins, manatees, and countless bird species.Read published article ↗
Murphy Bed Sales — Sarasota
This Murphy bed warehouse offered a unique challenge—writing two articles per week about a singular piece of furniture. To keep it interesting, the informational articles were interspersed with blogs on sleep studies, bedroom feng shui, and optimizing rental and resale values.
Whether you’re living in an apartment or just trying to declutter and downsize, a Murphy bed is one of the smartest ways to make every square foot count.Read published article ↗
Bankruptcy & Family Law — Sarasota
This local law firm specialized in personal bankruptcy and family law assistance. Their blog was designed to provide straightforward information that was not intimidating or scary. The articles aimed to provide meaningful, non-judgemental help for those enduring a difficult period.
Our team of bankruptcy attorneys has helped thousands of people to file bankruptcy and fix their debt issues, but we acknowledge that the process may not be the best solution for everyone.Read published article ↗
Managed IT Services — Sarasota
This managed services firm helps small and midsize businesses navigate the rapidly evolving IT workplace. With an emphasis on security, scalability, and innovation, the articles show how businesses of every size can compete in this market.
AI, security, and managed services are forming a unified foundation for how modern companies protect themselves and scale efficiently. Together, they create a system that is more resilient and adaptable than any single component alone.Read published article ↗
Personal Writing
Every writer feels compelled to document their own experiences. From travel blogs to deeply personal moments of reflection, my writing tells the story of my life.
I drove through neighborhoods where homes had been. I walked across foundations, kneeling to touch phantom baseboards and praying for the families who had lived there. It is strange how accessible it all is.View personal writing samples →